Buying Group WePromo Selects ASI As Its Preferred Technology Vendor

TREVOSE, PA – October 13, 2020 – The Advertising Specialty Institute® (ASI) today announced that the buying group WePromo (asi/525901) has selected ASI as its preferred technology vendor for sourcing promotional products.

WePromo members will enjoy all the benefits of ASI’s ESP® database with the added convenience of being able to quickly identify their preferred suppliers and their WePromo preferred supplier pricing within the ESP platform and on their ESP Websites™, making it simple and convenient for them and their customers to take advantage of those discounts.

WePromo members will also have access to virtually all of ASI’s business management tools for distributors, including ESP, ESP Websites, Company Stores, email marketing and catalogs.

“ASI is in an excellent position to support WePromo’s members and provide top-notch training and support through ESP, the number-one business technology platform in the promotional products industry,” said ASI’s Bob DeFord, senior vice president of distributor sales and marketing.

“ASI is in an excellent position to support WePromo’s members and provide top-notch training and support through ESP, the number-one business technology platform in the promotional products industry,” said ASI’s Bob DeFord

ASI’s ESP platform is renowned for its unparalleled data quality, which is further enhanced by having direct integrations with suppliers for real-time data updates and the ability to provide on-demand inventory levels right within the platform.

Chris Barrington, vice president of WePromo member services, said, “WePromo selected ASI for several great reasons: unparalleled customer service, dedication to evolving technology, ease of access and use, and their 60+ years leading the promotional products industry. We want our members to have access to the best services available so they can grow their business, and that’s ASI.”

WePromo launched in April, offering members no monthly fees to access dozens of suppliers offering EQP and better. Barrington said these specially vetted suppliers, some that are limiting access to other promotional products purchasing groups, bring value and variety to members and their customers.

To learn more about becoming a preferred technology partner with ASI, please contact Joan Miracle, ASI’s executive director of corporate accounts at jmiracle@asicentral.com.

About ASI
The Advertising Specialty Institute (ASI®; asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

About WePromo
WePromo is a promotional products buying group division of Universal Purchasing Association. It features suppliers in the hard and soft goods advertising specialty industry and business services needed by small-business distributors. Conceived in response to the COVID-19 economic situation, WePromo seeks to connect distributor members with suppliers who can assist them in growing their business. All at a dollar amount they can afford – $0. For more information or to join WePromo, please see WePromo.net.